Tourism Problem in Australia

INSTITUTE OF HOTEL MANAGEMENT AURANGABAD, INDIA Tourism planning aims at reducing damage which might be caused by tourism while ensuring maximum benefits for the socio-economic development for the nation†(Shashi Prabha Sharma, 2004) Abhishek Mohan (H-17005) Module: Tourism Planning and Development Module Tutor: Mr. Subhasis Mandal â€Å"Submitted in fulfillment of the requirement for B. A. (Hons. ) in hotel Management† UNIVERSITY OF HUDDERSFIELD, U. K. Synopsis This essay states the positives and negatives of tourism and the negative impacts that tourism has on different systems of a country such as economic, social and environment. It also focuses on the Tourism industry of Australia and the negative impact it has on the various attractions. It comprises of facts and figures from the tourism extracts of Australia. The essay explains the stages of tourism planning with its importance and function. It will enable the reader to connect the concepts of tourism of planning with the tourism impacts and how it can be beneficial for minimizing the negative impacts. List Of Contents TopicPage Number 1. Introduction 2. Damages Caused by Tourism and its Impacts 3. Tourism Impacts: Australia 4. Tourism Planning 5. Critique 6. Suggestions and Recommendations 7. Conclusion 8. Bibliography Introduction As stated by _________ tourism is defined as â€Å"The temporary movement of people of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs†. It is the business of travel with no political, ideological, geographical or cultural boundaries. As a industry it is very vast including wide array of people, activities and facilities. Although tourism is not identified as a distinctive industry but a unique grouping of industries tied together by a common denominator – the traveling public. As claimed by the World Tourism Organization (WTO) the tourism industry is currently the worlds largest industry with annual revenues exceeding 3 trillion dollars. The tourism industry is a very old industry dating back up to Mayan period, which developed as civilizations became established and spread geographically. It mostly developed during the empire era, which started from the time of the Egyptians who had centralized government locations. As travel became common, food and lodging had to be provided which started a new wave of growth in the industry. Further the tourism industry is sub divided into various parts on the basis of the major stimuli attracting the people. The most common forms are: Medical tourism, Cultural tourism, sports tourism, eco tourism and many more. The new concept in the industry is of sustainable tourism which involves using all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity. Many countries have tourism as their main economic base, i. e. they totally depend on tourism for their income. Tourism also plays the role of a major income base for many other countries around the globe. In India in the year 1989, tourism marked as the largest foreign exchange earner for the countries. Even developed nations like Canada (which derived 11% of its GDP from the tourism in the year 1989) rely heavily on tourism for their income. Other than this tourism is also one of the most labour intensive industries offering jobs to skilled and semi skilled people. It is a major source of employment for the countries having scarce natural resources which cannot support the economy. Although tourism has been always identified as a industry for growth and development of a nation, but it has an other side also which involves the depletion and damage of the tourist places because of excess movement of travelers and many other reasons. Governments of many countries as well as social firms are now diverted towards the conservation of these unique tourism sites so that their beauty remains intact and they are preserved for the future generations. Tourism is an important human activity of great significance but it has negative sides also which are the social, cultural and political impacts on the region. Damages Caused by Tourism and Their Impacts Tourism is considered as an important factor for a country’s development, it has its impacts on the economy as a whole. With the economic impacts it is really important to focus on the impact of tourism on nature, people and cultures of a region. At a certain point of time if tourism is not properly managed it can lead to â€Å"overpopulation† of tourists in a region. Every region has its own carrying capacity of the tourists which is divided into three categories: †¢Physical Capacity †¢Environmental Capacity †¢Ecological capacity If the Carrying capacities are not controlled it can lead to multiple problems leading to depletion of tourism in that location. Economic Impact Tourism industry is one of the major industries that have a huge impact on country’s economy. Therefore governments are spending so much on the development of tourism, which in turn helps their economy in terms of GDP growth, employment, and development. It also has an impact on the foreign exchange, it has been seen that tourist arrivals increase with decrease in currency value. Tourism industry stabilizes the economy; even at the time of recession the industry had only minor declines in revenue based on the fact that citizens of most industrial nations have come to view vacationing as a necessity of life. Tourism also provides the economic incentives to developed infrastructure, which in turn can e enjoyed by the residents also. On the negative side overdependence on tourism can lead to a dangerous lack of economic diversity. If the tourism in a totally tourism dependent economy fails then they have no other option to support the economy. Tourism can also highlight too much of a good thing for a region and bring too many visitors to the area, this increased tourist arrivals can lead to increased prices and the increase of population in the region, increased number of residents will lead to strain the basic public services like hospitals and schools. Environmental Impacts The term environment has been defined in many ways. It can be simply defined as â€Å"a given set of conditions in which one lives and is influenced and in turn influences these set of conditions†. It was only after 1960’s that people realize that environment is a perishable resource and tourism has bad impacts on the environment too. To provide adequate services to the visitors, a region must first developed the necessary infrastructure to support these services. The development of infrastructure for tourism will have a direct impact on the environment of the area. With increased level of tourist movement on the road as well as the air, there is an increase in the consumption of fuel as well as pollution being spread in the air harming the natural habitat and the forest cover of the region. Historical site detonation is also a cause of major concern. From tourism prospective the environment comprises of the following: 1. Natural environment †¢Beaches †¢Water bodies- lakes, rivers and oceans †¢Hill Stations †¢Caves †¢Forests †¢Wildlife 2. Built Environment: †¢Accommodation and built facilities †¢Transport infrastructure †¢Theme parks †¢Dams and Reservoirs 3. Natural Resources: †¢Air †¢Water †¢Climate- Temperature, rainfall, snow, glaciers etc. Tourism has its impact on environment in many different ways some of them are listed below: †¢Pollution: It is a major impact that tourism has on environment. Transportation facilities used for the movement of tourists over land, sea and air emit harmful gases which damage the natural ecosystem and beauty. One common example is of construction of resorts and lodging facilities inside or very close to wildlife sentries or an historical site which pollute the nearby environment with their waste and construction and other such activities. †¢Depletion of natural resources: With the development of tourism facilities the forest cover of a region gets depleted. The forest wood are also used many times for fuel purposes and careless behavior of tourists also becomes a reason for many forest fires. Other impacts include the bad effect or garbage by tourists, traffic congestion and other such problems. Socio/Cultural Impact Even though a tourist is a temporary resident of a region, but they often leave long lasting impact on the community. Often the tourists visiting the underdeveloped countries have an impact on the clothing, lifestyle and oth er behavioral patterns of the local community. Although the culture is usually used for marketing a region or a community but the tourism has a huge impact on the social and cultural lives of the people of the community. Cultural Impacts: Culture is one of the main stimuli for tourists to travel. Handicrafts, cultural events, traditional dressing, religion, dance, music, folktales etc. generally attract them. Apart from creating awareness about one another’s culture, tourism has marked influence on many aspects of a society’s culture. when tourists visit an unknown destination and are unaware about local customs and practices, a conflict situation may arise. Culture shock and cultural arrogance are often the reasons that create conflicts between the tourists and the host communities. Culture shock results from witnessing a totally different lifestyle or behavior by the tourist or the host. Lack of communication or understanding can cause such situations. Culture and Authenticity: Mass tourism has resulted in a shift from natural authentic culture to contrived culture and tourism planners are fulfilling the quest for knowing and enjoying the culture. While tourism helps in preservation of culture and rejuvenation of traditional art forms, sometimes locals cannot meet the demands or sell the handicrafts at low prices. The demand for large quantity of artifacts at cheaper prices has led to commercialization of material culture, which is either mass produced in a factory or imported, from abroad. In both cases there is loss of authenticity. This may lead to misunderstandings and disappointments for both tourists and residents. Handicrafts are time consuming and authentic crafts involve a lot of effort while the number of articles produced per day is low. Mass produced or factory produced crafts are cheaper and often the tourists are disappointed to note that the artifact purchased in one country has the manufacturing label of another country. Impacts On Society: The socio cultural impact of tourism varies from destination to destination depending on the nature of tourism, attitude of hosts, background of the tourists and the strengths and weaknesses of the destination. Below are listed some of the negative socio cultural impacts of tourism. †¢Rural-urban migration †¢Disruption of lifestyle †¢Staged authenticity †¢Narcotics and drug abuse †¢Deceased use of local languages †¢Health issues, HIV/AIDS, Avian flu etc. †¢Prostitution, pedophilia, Homosexuality etc. †¢Alcoholism †¢Crime- pick pocketing, mugging, rape, murder †¢Money laundering Disrespect of local customs Although tourism cannot be blamed for all social evils, it is a known fact that the presence of strangers, temporary visitors, floating populations, or even the armed forces may influence such social problems. Tourism Impacts: Australia Tourism is an extremely important industry in Australia. The industry has been credited for creating jobs and generating a great deal of income for the nation. In the year 2003-04 it roughly contributed 4% towards Australia’s GDP, it also employed around 5. 6% of Australian workforce and made up 12% of all exports. People from around the world are attracted towards Australia for its unique attractions like the Great Barrier Reef, Tropical Rainforests and a rich indigenous heritage. It has a very well established infrastructure set up for tourism. Environmental Impact: There are many examples of tourism having impacted negatively on the physical environment. Over-development along coastal strips (such as the Gold Coast in Queensland) has created ecological problems for many of Australia's beautiful beaches. Plants and shrubs have been removed from rainforests to make room for walking trails. Recreational activities such as four-wheel driving have destroyed sand dunes and vegetation, and bottom-trawling in the Great Barrier Reef has had adverse effects on biodiversity. Visitors have dumped non-biodegradable rubbish into previously unspool ecosystems, the construction of sea walls and marinas for the benefit of humans has disrupted natural erosion processes of marine and estuarine environments, and the growing presence of humans in remote areas lacking infrastructure has caused significant waste management problems. These are just a few of the negative effects that increased human traffic caused by tourism has had on Australia's natural environment. Heron Island is an example of an ecotourism destination located on Australia's Great Barrier Reef. The University of Queensland runs the Heron Island Research Program on the island and visitors are encouraged to participate in activities organized by the research center, such as coral-coding, which contribute to the area's ecological well-being. Over 1. 5 million people visit the Australian Alps national parks annually (Good and Grenier 1994; Good 1995). Winter and summer tourism and recreation active- ties can have negative environmental impacts, such as trampling of vegetation, introduction and spread of weeds, littering, and nutrient enrichment of soils and water (Good 1992; Good and Grenier 1994; Buckley et al 2000; Pickering et al 2001; Eagles et al 2002; New- some et al 2002). Social/Cultural Impacts: Often, in a rush to develop the tourism industry, the social impacts are often overshadowed by the short-term gains, despite the fact that the essential composition of the host society will have a significant influence on the potential success of the development. Perhaps the greatest tragedy of the effects of tourism in Australia is its displacement of local residents, who are unable to afford the dramatic increases in the costs of living arising from the tourist prices for commodities. Tourism has also been associated with an increasing crime rate, from prostitution, gambling and drug abuse, and the tensions and dangers these factors create in local communities is equally responsible for resident displacement and subsequently, a general disintegration of community morale. Tourists to Australia in recent years have become increasingly interested in exploring the cultural diversity of Australia from the traditional Anglo-Saxon lifestyle, to those of the various ethnic groups and particularly of the indigenous peoples. To a considerable extent, this has enhanced the mutual intercultural understanding and awareness between all parties, and significant management actions have been undertaken to incorporate culture into tourism. Economic Impact: Tourism is often seen as â€Å"the solution† to economic hardship but in Australia it is rather diversifying the local economy. Small communities started to become reliant on tourism which drew labor away from staple industries such as agriculture and manufacture. Tourism Planning Tourism planning basically involves predicting the future, setting goals and objectives to attain the desired outcomes in the future. Planning is an important phase in any industry or organization. However, because of involvement of so many diversified organizations in the tourism industry it is not easy to plan. The planning process is a combination of processes to develop as well as sustain the tourism revenues. A wide variety of decisions are made which include the timing of development, size of infrastructure, promotional campaigns, and efforts to serve tourist places. Planning must include studies of the increased burdens on natural resources as well as basic infrastructure like roads, protection, water supply etc. so that the burden on these resources can be minimized. Planning is a continuous process and plans should be revised continuously according to the present conditions and tourist arrivals and on the basis of study of various surveys. It is also a very important phase, which will determine the future of the tourism in a region so the authority to plan usually rests with the government. Research on new industry trends should be conducted continuously to keep up with the planning process by using the information derived from those researches. Key Steps to take care for tourism planning The planning process should lay out how the government or the leading authority can maximize benefits from tourism while minimizing environmental damage and conflict with local stakeholders; it should reflect national tourism policy and development plans. A tourism plan may be part of the management plan, a stand-alone document, or combined with a site tourism development plan if tourism is important. It should give: 1. An explanation of the objectives of tourism and recreation, the activities to be encouraged or excluded in different zones, and the amenities to be provided; 2. The national context (e. g. tourism growth rates, impact of global or national socio-economic events) and policies concerning tourism development; 3. Carrying capacity and limits of acceptable change; . User fees and other income from tourism and local visitors, recognizing that the latter are likely to provide less revenue but that their support for the government is essential; and the extent to which tourism/ recreation is expected to provide income in a certain area; 5. Interpretation and education activities 6. Recognition that tourism activities and infrastructure must respect International regulations and national legislation; these should meet required s tandards and demonstrate best practices; 7. The roles of government agencies, the private sector and local communities in tourism development in and adjacent to the region, and any potential or existing conflict between this and other economic activities; 8. Monitoring key parameters to monitor include visitor trends, social and environmental impact of visitors, quality of the service provided, whether visitors’ needs are being met, etc. Critique Australia is among the top 10 tourist destinations of Asia pacific with 5. 89 million tourist arrivals in the year 2010. It is famous for its beaches, wildlife and the coral reefs on of them being the Great Barrier Reef. Australia has a sophisticated and developed infrastructure to cater the tourism needs and the government has been able to properly harness the natural beauty of the country. There is an increasing demand for sports tourism in Australia and also educational tourism with the expansion of good Australian universities. Increasing number of foreign arrivals also lead to many difficult situations and problems, which the government has to cope up with. One most recent issue, which happened, was the case of racial discrimination brought up on several Indian students for a long time, which involved mob fights, and even more serious problems, which the foreign students faced. This happened mostly because of the increase in Indian students going to Australia and settling down there only. After this incident Australia has seen a decline in foreign student exchange programs. One more major incident that came up in news was about the Great Barrier Reef, which are a world famous UNESCO world heritage site and a crown to Australia’s tourist destinations. Due to many natural as well as man made reasons there has been a depletion of the reef since 1998. In current scenario the reef generates income over A$7 billion annually and is a optimal destination for scuba divers and other water sports enthusiasts. On a negative side tourism rarely had much impact on Australia’s economy. With the development of the tourism industry it provided jobs to unskilled as well as semi skilled workers, which in turn shifted the workforce from basic agriculture and farming jobs to the industry. Suggestions and recomendations Australia has a very particular and a strict tourism plan for monitoring tourism in the country, instead of this there are some problems which it needs to take care of which were earlier stated above. Australia should form norms and regulations for the protection of local people as well as the tourists to prevent the mishaps that haven been accuring in the future, this can also include setting up a new infrastructure or a whole new security system for the tourists. Australia also needs to maintain its tourist intake capacity because inviting more and more tourists and earning money is not the only thing, there are negative sides to it also. One can see the results of increasing tourists in Australian Alps and the Reefs in Australia. The pollution and the waste material left back by the tourists serves as a harmful element to the nature and its beauty. It can also lead to more tourists coming to visit than the carrying capacity of the region, so to revent all this the australian government should take steps at an early stage to monitor tourism for the betterment of nation as well as the tourists. The conflict between the local industries and the tourism industry should be solved in Australia. This conflict can lead to a worse later stage which will damage the job structure and economy of Australia. All other industries including the tourism industry should be interdependent on each other catering to each others needs. Conclusion Keeping Australi a tourism in the center has made this project. Australian tourism has seen a drastic increase in the previous years. Australia also features in the top 10 tourist arrivals in the Asia pacific. In spite of many negative impacts of tourism on the country as a whole the tourism continues to grow in the same pace. Recently the government has taken necessary measures to cope with the problems. Tourism planning is a plays an important role in the formation of strategies and rules for the tourist arrivals. It is a complex and continuous process which involves the involvement of more than one authoritative body. Bibliography Social and Cultural impacts Of Tourism. (2004). Retrieved 2011, from http://www. gawler. sa. gov. au/webdata/resources/files/5_Gawler_Impacts_Tourism. PDF The Tourism Industry in Australia. (2003). Retrieved from http://www. skwirk. com. au/p-c_s-16_u-140_t-417_c-1468/tourism/nsw/tourism/issues-in-australian-environments/geographical-issues-human-elements Catherine Marina Pickering, e. a. (2003). Environmental Impacts of Tourism on the Australia. Mountain research and Development . Roy A. cook, e. a. Tourism Tge Business of Travel. Dorling Kindersley.

Methodology

The study delves on integrating authentic video into the EFL Curriculum. In that case the researcher specifically aims to exemplify the use of authentic videos to contribute to the proliferation of knowledge. Gagne, says that â€Å"many professional think of instructional technology as a systematic way of designing, carrying out and evaluating the total process of learning and teaching† (p 12).   Furthermore, the study also converse on how elementary school teachers implement changes in the business of teaching. Carless (2003) said that â€Å"teachers are frequently required to implement pedagogic innovations† (p 2). To provide a picture as regards to planning and implementation of a task-based academic improvement is a very interesting part of the study. Accordingly, this research paper was geared to uplift the interest of the students to further concentrate on their studies with the use of visual presentations. To be able to motivate the students to learn is indeed a serious matter that is why, it is very essential to exhaust a lot of effort for them to be able to go beyond what is expected and be creative. Making available different tools such as videos, it was expected that the elementary students should learn more having this aid. By helping them realize their creativeness, it is important for them to depict what they saw in the videos.   In accordance with this, it is also important for the students to comprehend and interpret at the same time what they actually see. As the students process the films or the television shows effectively, they should practice dealing with the language and through which also help them to gain knowledge. Students are able to go together with their weaker skill with the visual support in text-format, thus, subtitles are also beneficial to go hand in hand with the video being played. With the help of such the students can easily grasp what they are watching and at the same time they can also make use of the words in their everyday life – real life. To be able to carry out this study, it is very beneficial to answer important queries concerning this subject matter and have a clear grasp on what is really trying to imply in this study. Given the fact that it is significant to take note the value of using authentic video in EFL curriculum, we – the writer and the reader should know what an authentic video is and what limitations therein. How can we use authentic video material? Basically, does the use of such, applicable with EFL curriculum? Does it contribute to oral production of the students? Would it be easier for the elementary teachers upon integrating authentic materials, to exemplify their sets of curriculum?   Specifically, at what level it is very much applicable to adopt this system of teaching? Criteria in choosing an authentic material should be taken into consideration. Stempleski (1987) states that â€Å"each type of authentic video has both advantages and disadvantages when used as language learning material and it is helpful to review general features to look for when selecting authentic material† (p 7). It is excellent to take into account the language, the content, the subtitles, the production, etc. of a certain video if it does execute a good impact on the viewers and how will it be able to help students and also the teachers to meet as regards to the proficiency of the medium; on how it will contribute to oral production. How can these materials motivate the students? What probable chances do we have that the elementary students will increase their eagerness in dealing and exploring the medium? How will it also affect the teacher’s lessons? These are the essential issues we have to tackle as we go along with the research paper. As we answer every question, it will make us realize where we situate the integration of authentic materials – especially authentic videos. It is imperative to have a broad understanding as regards to these matters to be able strengthen the stability of the student’s learning process. The paper focuses also on the role of the teachers who will be responsible in delivering different techniques in teaching and on how they will be able to inculcate in the minds of their students the importance of having different avenues to master their subject matter – increase their oral production. On the other hand, the students likewise were expected to take into account the possible chances of upgrading their system as they make use of these so called â€Å"innovations in their system of learning†. In addition to this, the professors and the students was expected to appreciate new ideas that will help to augment the performance of the students. The researcher took effort in getting the attention of the students and the elementary teachers as regards to incorporate authentic video into EFL curriculum. It is necessary to have some insights as to what extent the teachers should integrate authentic materials. This is practically the focal point of the research paper and the concentration are mainly focused on how the students and the teachers will find the middle ground in order to uplift and make use of new technique – and that is integrating authentic video. Classroom observations were considered as a basic tool in making this study possible. After gathering different ideas as regards to the integration of authentic videos in EFL curriculum, some thoughts provide a clearer grasp enough to elaborate the importance of the study. In addition to this, many dissertations were also found and used in collating thoughts on related topic. Furthermore, the gathered information / materials were consolidated and come up with a straightforward analysis on the effects to 5th grade multi-leveled students on oral production as they integrate authentic videos into EFL curriculum. Accordingly, having the resources available at hand, it is expected to have a more articulate output on how were authentic materials contribute mainly to the exceptional growth of the students and the professors as well. It is true that there were lots of resources regarding this matter, but most important of all, it is still in the hands of the receiver on how they will accept modernism – and we’re talking about increase in oral production with the help of authentic materials – authentic video. The proliferation of this paper could help everyone to carry out different changes in their system, and in the case of the four walls of a classroom, additional teaching aid is necessary to truly enhance the capabilities of every students and not just limiting techniques in traditional system.

Urban design

Urban designOverviewWhat is built-up design?Urban conceive is the method of organizing the personal scene for life in towns, small towns and small towns. It is the art of doing topographic points. It engages the conceive of constructions, assemblies of constructions, infinites and countrysides, and puting up the methods that make booming development possible. Why are so legion locations so terribly designed? Why are the locations we are building so distinguishable from the locations we like? So legion new enlargement snuff out what makes a location exceptional and give the consequence of holding been conceived ( if that is the word! ) by person with no sense of what makes a booming topographic point. Why is so much development so terribly designed? The item that 84 per centum of planing entries are drawn up by person with no conceive instruction may hold certain thing to make with it. But being taught in conceive does non necessarily mean that the person to fault for the development will gestating certain thing that might do a booming topographic point. After all, they may non hold glimpsed that as their occupation. They may hold been gestating merely of restricted and short-run purposes: to build certain thing that the developer can cover rapidly ; or to help the edifice ‘s users, other than doing a more pleasing know-how for individuals transient by.The public involvement is broader, and longer term. Urban conceive petitions to individuals who are involved in more than merely the conceive of a solitary building or the concerns of a lone user. What gets built-up interior decorators out of bed in the morning is the difference of gestating a location that will be utilized and relished by a wide assortment of distinguishable individuals for distinguishable grounds, non merely now but in old ages to come.A new professionUrban conceive is one of the newest profe ssions. The grade ‘urban interior decorator ‘ is little more than 25 old ages old. Much of what built-up interior decorators do – organizing the locations where we reside – was finished by professionals of diverse types before so, but the occupation was glimpsed from the point of view of specific professions. Architects and contrivers utilised to postulate about the maps of their two professions. Architects would impeach contrivers of impeding with aesthetic personal businesss about which they were non trained to judge. Planners would impeach designers of gestating constructions entirely as things, with small attempt to take history of their context or of their expected influence on the milieus. In 1978 some designers and contrivers called a armistice. This adept sniping is unpointed, they said. We have certain thing in common: we are all in the endeavor of doing topographic points. That should be the basis of our employed together.Peoples with a missionThe Urban Design Group was formed, and shortly designers, contrivers, countryside designers, applied scientists, public originative persons and a assortment of other professionals were confirming their house promise to built-up design. Their aim was to alter how the natural environment was shaped. They contended that designers should be worried with the location, non merely with gestating a building to carry the client ‘s claims entirely. Planners should be worried, non merely with land usage, but with the personal form of development. Landscape architecture should be engaged in look intoing and groking sites at the start of the designing and conceive method, other than being conveyed in at a late phase to mask unattractive constructions with some planting. Highway applied scientists should utilize their abilities to do locations that are delighting to be in and to saunter through, other than concentrating narrowly on keeping the traffic traveling. Modern built-up conceive can be advised as portion of the broader control and regard of Urban planning. Indeed, Urban planing started as a action chiefly used by with personal businesss of built-up design. Works for illustration Ildefons Cerda ‘s General Theory of Urbanization ( 1867 ) , Camillo Sitte ‘s City Planning Harmonizing to Artistic Principles ( 1889 ) , and Robinson ‘s The Improvement of Cities and Towns ( 1901 ) and Modern Civic Art ( 1903 ) , all were chiefly worried with built-up conceive, as did the subsequent City Beautiful motion in North America. ‘Urban design ‘ was foremost utilized as a characteristic period when Harvard University hosted a sequence of Urban Design Conferences from 1956. These seminars supplied a phase for the commencing of Harvard ‘s Urban Design plan in 1959-60. The Hagiographas of Jane Jacobs, Kevin Lynch, Gordon Cullen and Christopher Alexander became important plants for the school of Urban Design. Gordon Cullen ‘s The Concise Townscape, foremost released in 1961, and moreover had a big purchase on legion built-up interior decorators. Cullen analyzed the customary originative attack to town conceive of theoreticians for illustration Camillo Sitte, Barry Parker and Raymond Unwin. He conceived the impression of ‘serial vision ‘ , characterizing the built-up countryside as a sequence of associated infinites. Jane Jacobs ‘ The Death and Life of Great American Cities, released in 1961, was moreover a accelerator for involvement in constructs of built-up design. She critiqued the Modernism of CIAM, and claimed that the publically ownerless infinites conceived by the ‘city in the park ‘ thought of Modernists were one of the major causes for the increasing offense rate. She contended instead than for an ‘eyes on the street ‘ attack to village designing, and the Resurrection of major public infinite case in points, for illustration roads and rectangles, in the conceive of metropoliss. Kevin Lynch ‘s The Image of the City of 1961 was furthermore seminal to the action, particularly with considers to the impression of discernability, and the lessening of built-up conceive thought to five fundamental constituents – paths, vicinities, margins, nodes, landmarks. He moreover made good liked the usage of mental charts to groking the town, other than the planar personal expert designs of the predating 50 old ages. Other outstanding plants encompass Rossi ‘s Architecture of the City ( 1966 ) , Venturi ‘s Learning from Las Vegas ( 1972 ) , Colin Rowe ‘s Collage City ( 1978 ) , and Peter Calthorpe ‘s The Following American Metropolis ( 1993 ) . Rossi presented the impressions of ‘historicism ‘ and ‘collective memory ‘ to built-up conceive, and suggested a ‘collage metaphor ‘ to gain the montage of new and older types inside the indistinguishable built-up infinite. Calthorpe, on the other manus, evolved a pronunciamento for sustainable built-up home by intermediate denseness home, every bit good as a conceive manual for building new towns in understanding with his impression of Transit Oriented Development ( TOD ) . Bill Hillier and Julienne Hanson in â€Å" The Social Logic of Space † ( 1984 ) presented the impression of Space Syntax to calculate how action patterns in towns would help to built-up verve, anti-social demeanor and f iscal success. The attraction of these plants produced in periods for illustration ‘historicism ‘ , ‘sustainability ‘ , ‘livability ‘ , ‘high value of built-up constituents ‘ , etc. go mundane idiom in the country of built-up planning.

BA 200 Essay Example | Topics and Well Written Essays - 500 words

BA 200 - Essay Example The application of a comprehensive school reform in culturally and linguistically diverse school, for instance, is â€Å"both a rewarding and challenging enterprise† (Datnow, Borman, Stringfield, Overman, and Castellano 162). It is concluded that learning and student experience becomes more enriched through these programs. While CSUB implements policies that  prevent discrimination against gender, racial, and religious minorities, it lacks programs that promote and support the needs of minority students. University organizations, programs, and activities usually cater to the needs of the dominant majority of white, heterosexual students. Minority students are left with the choice of joining these groups and participating in their activities. This lack of choice in  organizations and activities tend to limit students' freedom. In a study of policy changes by D’Augelli, he states that â€Å"lesbians and gay men on campus were empowered† (126). It is, therefore, encouraged to establish organizations and promote activities that will benefit minority students. Different initiatives can be enacted to encourage students exercise their freedom within the premises of the university. First, a public space can be devoted to students where they can write the things they like and dislike  about the university.

Russian History Essay Example | Topics and Well Written Essays - 1000 words

Russian History - Essay Example That society is ripe for change-one might say it has suffered enough. Any delay in pursuing Perestroika could lead in the very near future to a deterioration in the situation in Russia." (Gorbachev, in a public address in 1987, as quoted in Hylarides, 2008, p.379) These words of Mikhail Sergeyevich Gorbachev underlined the pressing need for reform in the Russia of 1980s. Gorbachev is one of the most influential leaders of Soviet Russia during the Cold War era. Both his personal qualities and political policies endeared him to the Western leadership during the final years of the Cold War. The key operative words during his reformative regime were perestroika, glasnost and demokratizatsiya. Perestroika was intended to bring sweeping changes to the economy, â€Å"including efforts to stamp out corruption at the management level, more stringent labor discipline, a greater role for the market and more consumer goods. The grandiose goal was the doubling of output by the year 2000, with th e emphasis moved from the quantity to the quality and diversity of goods. Humanizing the political system and delivering higher living standards were key objectives.† (Morewood, 1998, p.33) Ideal and noble as these guiding principles were, they also contributed to the weakening of Soviet state fabric and its eventual collapse. The rest of this essay is an elaboration on these vibrant yet controversial reform initiatives and evaluate whether these remedies proved counter-productive and ultimately led to the collapse of the Soviet Union. When Gorbachev came to power as General Secretary of the Communist Party of the Soviet Union (CPSU) in 1985, the economy of USSR was dysfunctional and unproductive. So it was expected of the new leader to resurrect the economy by way of meaningful reforms, thereby retaining the Cold War equilibrium. At the time, living standards in Russia was plummeting, war in Afghanistan was draining the country’s resources and his counterpart Ronald Re agan’s posturing was aggressive and hawkish. Reforms were a dire necessity at this stage – a view expressed even by Gorbachev’s predecessor Yuri Andropov. (Hylarides, 2008, p.378) Despite reform initiatives eventually backfiring, the system was badly in need of change, as the economic growth had settled at near-zero, corruption at high-office was rampant, the parallel black economy creating havoc to economic planning and productivity of workers declining sharply. Further, â€Å"the neglected services sector contributed to a shortage of consumer goods and falling living standards, the social infrastructure was decaying and technological backwardness widened the performance gap with the West†. (Morewood, 1998, p.33) Beyond Soviet Russia, the Soviet bloc as a whole suffered from these problems to varying degrees. The reforms were thus designed to overcome or ease some of these obstacles through â€Å"guided political decentralization and openness, with an e xpectation that central political executive policymaking prerogatives would be reinforced.† (Willerton, et.al, 2005, p.219) Perestroika, in particular, was based on four key objectives: â€Å"1. creating a new superpower structure that would stand above the communist party apparatus, 2. establishing order in the country by harnessing the masses and compelling them to cooperate with the leadership, 3. overcoming economic difficulties, and 4. modernizing Soviet industry, especially its military

UCAS Personal Statement Essay Example | Topics and Well Written Essays - 250 words

UCAS Personal Statement - Essay Example Among the most notable are: sporting, teaching, social work, investing, and leadership. My awards in games and sports cut across regional, national, and international borders. In teaching, I have interacted and worked with young students and teaching staffs. The social work aspect relates to taking care of my autistic brother for the better part of my life, an activity that motivates me even more so that I can reach out to the broader community. My drive to study Ancient History and Archaeology emanates from the need to know and understand historical forms of life and how they shaped contemporary modernization. Through this course, I will be in a better position to explore cultural diversity as it relates to ancient time and ancient people. In this respect, my activities and experiences in life have exacerbated my quest for knowledge. I am currently studying A-Level Psychology and Business (Double Major), but this has not limited my interest in other topics and subjects due to the need for further diversified knowledge. My next ambitious plan is to volunteer abroad in order to explore, experience and exploit wonders that the world has to offer. In conclusion, joining UCAS University will offer an invaluable opportunity to advance my knowledge and skills, interact socially and academically with different persons, and provide a favourable ground for personal growth and

Qatar Airways Assignment Example | Topics and Well Written Essays - 5000 words - 1

Qatar Airways - Assignment Example Allocation of marketing budgets have been recommended. Marketing is no more a mere functional discipline but for most managers it now centers on identifying and satisfying customer requirements (Hooley, Piercy & Nicouland, 2009, p3). Recent challenges to marketing functions from sources as diverse as McKinsey Consultants make it imperative that marketing reflects new development and market opportunities. The effectiveness of marketing is ascertained based on how effectively a marketer is able to reach out to customers and fulfill customer needs and expectations better than competitors. Airlines too have been competing against each other through different marketing techniques. Qatar Airways, the flag carrier of the state of Qatar, headquartered in Doha-Qatar Airways Tower, was found on 22nd November, 1993 (Qatar Airways Fact Sheet, 2012). Qatar Airways is one of the few international airlines that are able to reach over 133 destinations worldwide like Africa, Middle East, South Asia, Europe, North America, South America, Far East and Oceania with a fleet exceeding 128 aircrafts (Qatar Airways, 2013). The airline operates a hub-and-spoke network linking over 100 international destinations from its base in Doha. Offering of First Class, Business Class and Economy Class services, supported with in-flight entertainment and superb first class service for all classes, have led Qatar Airways to be ranked as one of the few airlines in the world to achieve the 5-star rating. Qatar Airways has an internet booking engine but apart from that it now allows free download of mobile app on to any smart phone for greater convenience. This mobile app enables smart check-in for flights, fare finder, flight status information, global contact information and offers numerous payment options (Qatar Airways, 2013a). They offer the lowest fare finder facility

Refute paper Article Example | Topics and Well Written Essays - 1000 words

Refute paper - Article Example It bears emphasis that the title of the piece as well as the timing in which it has come to light is of key importance to the understanding and analysis of the motives behind it. For those that are unfamiliar, Michelle Malkin is a conservative pundit that represents the extreme far right of the Republican Party. As an Asian American woman, she seeks to give a distinct ethnic flavor to a party that has previously been viewed as male, pale, and Yale. As a partisan critic, Malkin makes her money on being a polemic. Regardless of the virtue of the Democratic stance on a particular issue or the honest nature in which the current president makes a decision, Malkin’s readership have come to expect negativity on such topics as this is what helps her to pay the bills and provides such a rabid fan base as she enjoys among extreme elements of the conservative right in the United States. With this in mind, Malkin’s article begins with a snarky headline and image that depicts Presid ent Obama in the attire of the grim reaper. Furthermore, the headline makes a strong allusion to the flap that had earlier enraptured extreme elements of the conservative party regarding Obama’s religious nature. The article is entitled â€Å"Obama’s Layoff Bomb†. ... e will be an imminent layoff bubble which will burst very soon after the election (not surprisingly especially if Barak Obama were to be elected for a second term). Although the article itself expresses the claim of objectivity in the research, it is clear from even a cursory review that no such objectivity is included. Malkin’s rubric centers around the following flawed perceptions of the economy, BLS information, and the strong/innate belief that the Democratic party and liberalism specifically is responsible for nearly all of the ills of current society (Malkin 1). Firstly, with respect to Malkin’s use of BLS data to prove a point, the unfortunate fact of the matter is that the economy of the United States has been and a marked improvement since the second quarter of 2008 in nearly every imaginable financial metric and indicator. This has been proven by increase in new home sales, low inflation rates, the positive affects that QE1,2 have had on economic growth, and t he general decrease in unemployment figures. Although the economy is still decidedly weak, it is shortsighted and narrow-minded to offer up a view that merely because a slight decrease over the past month in the number of job cuts in firms precipitates a coming avalanche of job cuts if/when Barak Obama is re-elected to the office of President of the United States. Furthermore, such an approach does not factor in the cyclical nature of the employment sector within the United States economy. Although figures rise and fall on a host of global, domestic, and regional factors, there remain significant and measurable trends with relation to overall employment and layoff statistics that transcend the presidential election. Although this is no doubt a factor to a certain subset of employers, who wins the

How does the plate tectonics theory help explain the existence of Essay

How does the plate tectonics theory help explain the existence of fossilized marine life in rocks atop the Ural Mountains Be sure to include a description of the specific process(es) - Essay Example With time, the fossils collected and accumulated on the sea bed. Geologists describe the area on which the mountains exist to be at the edge of two active tectonic plates: Baltica and Siberia. The tectonic plates are considered to be constructive plates. The two tectonic plates collided and their forces pushed the plates against one another in a constant force. The force was so intense that it pushed the earth’s crust beyond its elastic limit. With time the earth’s crust got compressed as folded upwards resulting to the Ural Mountains. This was a gradual process that lasted for many years. The area that was formerly covered by the Palaeoralic Ocean was now part of the Ural Mountains. It took with it the fossil remains that was on the sea bed. The water that was contained in the ocean was displaced as result of rise in altitude of the area. Considering that the fossils had been in existence for over millions of years and that they were several of kilometers deep, it was impossible for the environmental factors like rain to completely wear out the fossil remains (Wright, 1977). In addition, the weight of the water along with other forces had compacted together the fossils forming semimetal rocks which currently exist on the top of Ural Mountains. This theory unlike other theories is credible and fully arguable especially in its endeavor to explain the existence of sedimentary rocks atop the Ural

Life Meaning Essay Example for Free

Life Meaning Essay The definition of life is very difficult. Although dictionaries and encyclopedias say in general is the intermediate state between birth and death, I think it goes far beyond, is something deeper and we all want to know. By asking this question we faced is as if we ourselves, as research is about something Ive always lived, after much thought and analysis that is life, in my point of view I think is that although many try to define life as commonly defined other terms, in my position, life is not a thing, but rather as a process. To truly know that life is all we can do is live and this is the only way and how life is lived? Maybe its the question we should ask ourselves, what can say to that is this: being alive, flowing, running with her, walking with her. Life is now, is now, life is what is happening to us, life is not something or someone or somewhere that we have to look, life is a gift that we already have. lama you can feel in your breathing, your blood circulation in the beating of your heart. What you are now, thats your life what happened to you, what is to befall and what not, thats your life. While humans try to find different meanings to what life is and try to give the concept deeper, scientific, philosophical or theological response will never be enough to describe the life, and while people look the concept of life are missing what it is, they have forgotten the real and have been replaced by concepts and explanations that my term, to take advantage of anything. We see what is actually already here, we rationalizations. Nobody can give you the meaning of your life. Its your life and you have to give it meaning only you. No one but you can find it. Its your life and only accessible to you. Only by living the mystery will be revealed. Life is not looking at other people or writings or intelligent explanations, these are only justifications that ultimately explain nothing. Life is already bubbling within. Only if you want her there. The temple is on the outside, you are his sanctuary. So the first thing we must remember to define ourselves is life is never look outside or try to discover somebody. And the second thing to remember is that when you finally discover in yourself that is life, you will find that is death. At the beginning I mentioned that life is a process, well, death is part of that process. Humans usually think that death is the enemy of life, which is the grand finale, which is the enemy to be feared but in reality it is not, death is not the enemy, and if you consider death as the enemy that just shows you have not been able to know what life is. Although it seems absurd, death and life have many things in common, both have the same energy is a phenomenon like day and night, as cold and heat, and summer and winter, life and death are rivals, not polar opposites, are not separated and are not contrary, quite the contrary, they are complementary. Death is not the end of life is actually a culmination of a life, the summit of life, the climax, the great final stage. And once you know your life and your process, then you understand what death is. Death is a part harmony, full of life and is very friendly with her. Without it life can not exist. Death is a renewal process. And death happens every moment. The instant you inhale and exhale the moment, life and death are passing, both are given. By inspiring, life goes; upon expiry death comes. So when a child is born the first thing he does is breathe life begins there, however when the old man dies the last thing you do is breathe, there is life. The exhale is death, life is inspiring. They are like the two wheels of a cart. Lives that inspire and breathe out, is part of the inhale exhale, you can not breathe if you stop inhaling, the exhaling is part of breathing. You can not breathe if you stop exhaling. You can not live if you stop dying. The man who has understood what is your life, let death happen, welcomes you. Dies every minute and every moment to life. LIFE is a process, a process in which the past is dying every moment and born again and again into the future. If you look at what life is like you know what death is. If you understand what death is, only then will you be able to understand what life is. Life is a gift, a gift of God, and have certain scents that make it magical, like love, like friends or family, life is full of little moments that make your story and each of these moments is good live them with people you love and who love you, life without love is like a box that looks beautiful on the outside but when you open it and find it completely empty with nothing of value, thats love, which gives value to your life. Maybe weve heard many times the phrase living dead for my concept that is the perfect definition, a life without love makes us dead in life. When we say live life, we mean that, to love, that gives meaning to life, to love somebody to love many or love everyone, to love God and to love nature. Life is real is what is in you is what queeres, there are things unreal, superficial exterior such as money, money is something that absorbs life unreal how many times we have not worried about getting money and is scientifically proven that concerns cause disease and alters the body of people altering the normal functioning of this, while we worry about things more unreal wears more life and go to becoming a plant that interest only superficial things, fine work and make money, which is not right that this will become the center of your life and everything in you turn around money. If we look at the birds of the sky and see how they survive only with his life, feed and have the best clothes that anyone ever could have, with all those colors and how they sing every morning, the birds live their lives, not care about anything and are inferior to us. We should take example from them. Finally we can say that life does not have to investigate it or try to define it or worry about understanding it, life must be lived and enjoyed.

Understanding specific needs in Health Social Care

Understanding specific needs in Health Social Care Understanding the specific needs in Health Social Care Table of Content Acknowledgement Table of Content Introduction 1.1 Roles of the health care agencies 1.2 Epidemiology of non infectious disease Epidemiology of infectious disease 1.3 Effectiveness of different strategies and approaches 2.1 Regulate healthcare methods 2.2 Relationship of health and social care service provision 2.3 Current lifestyle choices lead to future health and social services 3.1 Health and wellbeing priorities 3.2 Encouraging behavioral changes 3.3 Changes needed for improving Health and wellbeing Conclusion Recommendations References Introduction Without any doubt, health is the most important factor for a living being. A person’s life is depended on the well-being of health, not to mention all the regular activities are centered towards this. But with the increasing difficulties in regular living is making this very health deteriorating each day. It is very important for mass people to understand the basic of health dynamics. With the changes in the natural spectrum, huge changes have also taken place in human needs regarding needs of health and social care services. Not only the pattern has changed overtime, but also the perception towards these is transformed drastically. 1.1 The core concept- health changes in perception regarding health and social care services The fundamental pattern of health and social care is changed due to revolution in the need regarding this. There are various macro factors contributing to this, alongside the micro ones. In various countries, there are mammoth changes in the demographic pattern and the health literacy which has changed the whole landscape of health and social care services. To understand the perception of changing health and social care services it is very important to understand the underlying concepts like normality, disability, illness etc. Normality: Normality which is also known as normalcy depicts the behavior which is consistent with an individual’s most common behavior in terms of health factors. It is very vast term to describe and it in many cases it changes with the context. When it comes down to the definition of health, this normality is a very significant concept. A healthy state generally stands for normal and sound process of all the functions that drives a human being. Clinically normality represents the consistency between the bodily and psychological functions. The reverse is generally known as abnormality. Disability: Disability means partial or total forfeiture of a person’s bodily function which could be motor functionality, walking etc. As mentioned earlier this loss could be partial or complete and this could even be from birth. A person might have one disability or he could have multiple disabilities which could be ostensible for instance loss of a limb or it could also be in hidden form for example epilepsy or post-polio syndrome. Some types of disabilities are multiple-sclerosis, spina bifida etc. There was time when there was a norm in the society which permitted the stigma and discrimination. People tend to avoid and stigmatize the person with illness, disabilities and it kept going on for a long period of time. The ultimate result of this was that it made the whole situation way more difficult for the affected person and consequentially, it becomes really hard for them to recover from the illness. The problem of mental illness is a common phenomenon for example at some point of life out of every four people generally experiences mental health problem. Still approximately one in every ten children faces various mental health problems. With the changes in the condition health and social care services have changed drastically. On the positive side, the stigmatization and discrimination have been reduced significantly due to continuous awareness in mass level. 1.2 impact of social policy, legislation and culture on availability of services In the sector of health and social care, social policy along with legislation and culture play a great role when it comes to availability of necessary service for each a group of individuals having specific needs. If the social policy does not support the support the specific needs and patronize it in favorable way then it will become impossible to lead life in a favorable way. The legislation, in this case, is very important both on individual and mass level. For example, right now it is secretary of state’s responsibility to promote comprehensive health service all over UK which will lead to significant improvement in physical as well as mental health of the individual; in addition to this, the service will aid in not only the prevention but also the diagnosis of mental and physical issues. The outcome of the health and social care services will be measured based on the effective, quality and the experience of the concerned persons. In this regard, only legislation and policy will not suffice in the long run. To make this kind of practice sustainable and craft the system in such flexible way so that the changes can be made whenever it is necessary. To attain this objective, the services required for the individuals with specific needs have to turned into a culture which people will adhere to follow, not for just the sake of legislation that has to be followed in formal manner. 2.1 the mechanism of supporting individual with specific needs To attain this objective, the services required for the individuals with specific needs have to turned into a culture which people will adhere to follow, not for just the sake of legislation that has to be followed in formal manner. There are been number of cases of where health and social care do not work in harmony when it is about the meeting the specific needs of the individuals. Every year total number of people in UK requiring both health and social care is on an increasing trend. Just for example, total percentage of individuals crossing eighty five will double in the next twenty years which will arouse the complex need https://www.gov.uk/government/policies/making-sure-health-and-social-care-services-work-together of health care as well as social care. By complex need of health care we refer to multiple health problem at the same time which need to be backed up by the social care services. So far the most glaring issue is that, these two are not collaborating as per expected level. And this is turning into a big problem for the service takers. For example, a person after staying a while in hospital requiring final treatment is trying to know how many days he might have stay after treatment. Over the period of time, being in hospital became a gruesome experience for him; but this mental issue is mostly overlooked. This is just a representation of common scenario taking place most often. In many cases, one important parts either health care or social care is missing. When health and service care is joined up and given properly to the people, that has the highest probability of meeting individual need. This concept should be put into model and later on, it will work as a guiding principal for the health care and social care service providers. 2.2 evaluaiton of currently available system services Generally it is perceived that, when two services- health care and social care are collaborated it must be very beneficial for the people who are taking this service as well as for the service providers. But yet this notion is to be supported by number of facts. http://www.ncbi.nlm.nih.gov/pubmed/14629210 there is an study done by Brown L, Tucker C by to evaluate the efficacy of the currently available system of health care and social care to meet the specific needs of the individuals. This study more of less represents the current scenario of available systems. The study was conducted among a group of aged persons who were given both health care and social care. In the initial stage the result was very much aspiring. The health care and social care needs were assessed successfully and in a timely manner. This was like a one stop approach for two big aspects catering the individual needs. The whole process of communication of the issue, understanding the aspect and the exchange of required information was drastically improved but it comes down to implementation this seemed not to work properly. Even though the individual need assessed properly, the problem started in the implementation level. The implementation of the service was not satisfactory because of the duly implementation as well as the follow up process. Innovation in the phase of implementation can play a great role as well as the change in implementation process also. Even though two entities giving health and social care services have the same goal they have different organizational structure, ideology and working process. During the implementation phase, it becomes very difficult to accommodate both services in subsequent point of time. So far in nationwide analysis, the same problem is been observed. Even though the general perception is that, the outcome has to be good naturally the fact is quite the opposite. In many cases the efficacy of current model is questioned thoroughly. To make these two services more appropriate and effective for the individual needs it is very important to do the organizational and legal fixes rather than just focusing first hand coordination portion. 3.1 understanding approaches intervention strategies supporting individual specific needs There can be a number of ways to support the individual need with health care and social care, but it is very important to come up with the best strategy and blend it effectively. Here the challenge is, each individual aspect for example health care can be appropriate in its own stance but when it comes to collaboration the approach will be different. Let us consider a common scenario- Autism where it is very important to use the perfect strategy to meet the individual specific need. Since there is hardly any permanent cure for autism, the professional bodies use a number of approaches that aid the concern in different ways. The most challenging aspect in this case is, there are never two individuals with exact same case of autism where a approach might perfect work one person, whereas the same approach will fail with slightly different case. http://www.autism.org.uk/living-with-autism/strategies-and-approaches.aspx before coming up with the exact approach it is highly important to gather all the relevant data pertaining to the autism for that specific individual. In addition to this, dealing with this is a long term approach, so while choosing the method one must be very careful and plan down the line what might take place. One standard startup intervention procedure is health and service based intervention. Apart from the health and service based intervention The starting intervention could be like behavioral and developmental intervention, motor and sensory intervention, counseling etc. Health and service based intervention takes places in multiple phases and it needs to be planned beforehand. Standard Health and service based intervention is planned based on the focus to constantly uphold the well being of the individual with autism which will require a vast range of treatment and therapies as well as well a number of sociological approach. The common scenario is to use variety of approaches and methods which generally include professional therapists, speech, langue therapist along with psychological therapists. This panel of therapists will be working together to ensure the proper development of the concern. This combination of different therapies is used with behavioral, motor sensory, augmentative in addition to alternative intervention method. Among these, the standard procedure of health care includes standard operational procedures like medication, psychotherapy, physiotherapy, speech pathology aiming at the development of speech and language. On the other ha nd, service based interventions generally include aiding people in education, development of social skills, day to day basis development on social skills, accessing the needs and change in those and respond accordingly. This is just the beginning. The challenge with autism is the lack of awareness and when people do not admit to have the autism. It is a common barrier for autism. The autism is most cases is invisible because it just possess few signs; so it becomes really difficult what exact health and social care needs are required for he particular individual and how it can be tailored to maximize the benefits. Starting from the daily rituals to particular special activities, everything needs to be chalked out and it needs to done on a daily basis. This is one approach dealing with the individual with autism. Another approach could be, after assessing all the possibilities, figuring out two or three most potential route to deal with the scenario and start trying those out in a co ntrolled setting for smaller time being. After getting the results, the best method will be carried forward. The disadvantage with this approach is that the change could have negative impact on the concern. That it is very important to access the health and social care needs thoroughly at first and then act on this. The social care support might be very extensive here, starting from the education it could end up in finding appropriate works. The employment service are designed in such a way that it suits individual abilities and needs and to make the approach successful the team of health and social care need to work closely with the family members, at least at the very first stage they need to collaborate with the concerned family to understand the early stage development scope and devise the plan accordingly. 3.2 need for development and support for individual with specific need Specific development methods need to be applied for the individual with specific needs, more specifically showing different characteristics. Other than the social needs, the health and wellbeing need to be checked on a regular basis because at the end of the day, if he does not have the functioning body he won’t be able to do anything else. For this purpose, the health needs have to identified thoroughly and plan the acts based on that. There could be a number of activities which the person has to undergo and for convenience, these should be turned into a ritual format so that it becomes easier. Apart from these, health improvement needs to be monitored on a regular basis. Other than this it will not be possible to track the whether the approach is right or wrong. There should scope for adaptions and improvisations to make the process much better and updated. 4.1 Strategies for coping up with challenges, potential impact of challenges and strategies to cope up While working in health and social care there are a number of scenarios posing specific challenges. Below are two of them- With the increasing access to information, people are right now more knowledgeable in various subjects, even it could be to small extent but with the blessing of technology information is on the fingertips. But analyzing this information is totally different issue. In most cases being a part of health and social care I have seen that, the parents or relatives of the person taking services are intruding into the operational procedure without having sufficient knowledge on the subject. It is very much possible that it happens because of their extra cautiousness towards the wellbeing of their closed ones. Since we have deal with concern usually on a long term basis it becomes very difficult to experience this kind of intrusion. Another challenge is to tailor the service with the given agenda and financial constrain. In many cases, it becomes very difficult to meet specific need by tailoring it as per the agenda given. This is mainly because of the continuously changing demand and increa sing public expectation. Since there are multiple entities involved in this procedure, it is very difficult to accommodate minor changes if that are done on a continuous basis. The potential impact of the challenging behavior on the health and social acre is that the health and social care givers have to be pretty much through regarding their understanding of the all the necessities and act accordingly. Starting from the planning, collaboration and execution phase they have to be very much cautious and the same time flexible regarding the plan. All the works need to be functionally assessed all the time and regular evaluation has become mandatory for the efficacy of the work. The core strategy to keep up with challenge is support from all the entities, be it the party taking the service or the one giving this. While dealing with the challenges clear target need to be set regarding the timeline, deliverables and all other specific activities. For working the with the challenging behaviors regarding specific needs it is very important to clearly communicate with the involved member, share the course of actions along with other specifications clearly. The rewards and sanctions will be set in such a way that it best suits and eases the operational procedure.

Outline Academics Contexts Where English Is Important English Language Essay

Outline Academics Contexts Where English Is Important English Language Essay Oral presentation is synonyms with public speaking or speechmaking. Its may describe as a public speaking which is mean as delivering an address to a public audience. Public speaking also is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence or entertain the listeners. Oral presentation also means as a verbal presentation to a lecturer and possibly other students by an individual student. It may be on a topic researched by the student in the published literature or summary of project work undertaken. Oral presentations mostly deliver in English language. This is show how important to dominate the English language. Outline academics contexts where English is important Firstly, it is agreed that English are importance because English are the worldwide languages. English are the only language that truly links the whole world together. If not for English, the whole world may not be as united as it is today. The other languages may be important for their local values and culture. English can be used as a language in any part of the world. This is because at least a few people in each locality would know the language. Though these people might not have the same accent as others, the language at least will be understandable. When a person travels to another part of the world either for the sake of business or even as a tourist, the languages may differ. In these conditions, English is the language that helps people to deal with the situation. It is like a universal language. In countries like India, where the land is so vast with people of various cultures live, the languages of each part of the country also differ. Under the circumstances, English can be the only link as people in each place will not be able to learn all the other languages to communicate with the people. English bridges this gap and connects the people. The presence of English as a universal language assumes importance in the fact that more and more people leave their countries not only for the sake of business and pleasure, but also for studying. Education has increased the role of English. People who go to another country to study can only have English as their medium of study. This is because the individual will not be able to learn a subject in the local language of the country. This again reinforces the fact that English language is very important. All correspondences between offices in different countries and also between political leaders of various countries are in English. This linking factor also tells of the importance of English language. In spite of the growth of Internet in various languages, English is the mainstay of the Internet users. This is the language in which most of the information and websites are available. It is very difficult to translate each and every relevant webpage into the language of various countries. With Internet becoming very important in E-commerce and also in education, English language is bound to grow. Thus the importance of English as a language is emphasized. Speech in academic context In academic context speech has been very important. This is because when the teachers want to deliver their syllabus to the student they had to give speech to the student. In this situation of communication is same as transactional model. When student not understand they had to ask a question to the teacher and the teacher answer the question. This shows the process of transactional model communication use in academic. Need for speech training in English There is important to do speech training before doing an oral presentation. It is important to make sure that the pronunciation is correct so that the audience could understand the speech. Speech training also important because can make the speaker ready during the speech this is because when the speaker not ready they can lose their concentration during the speech. This can make the speaker feel nervous when they are not 100% ready. It is said that the voice projection also important during speech. This is because our audience can hear very clearly otherwise they feel sleepy and boring during our speeches. It is need to train our voice projection before speech. Speech training can avoid long pause and to prevent of using fillers such as um or er. Academic and professional public speaking skills and strategies Content of presentation Firstly what it is said is to have the content of presentation before start our speech. Choose a topic and know what to say during then speeches. Write down the content or scratch it to fit the content within the time limit. Think carefully about how much information that can reasonably present in the time allowed and select the most important point. The content must need to hold the interest and attention of the audience. Many people lose interest towards the end of presentations that contain too much information. Think carefully about the key points that us want to get across and build our presentation around them. Some kinds of information, such as technical explanations and tables of figures, are difficult for listeners to absorb during a presentation. Think about summarizing this kind of information or referring the listeners to a document they can read after the presentation. It is agreed that need to prepare the content of a presentation and think carefully about the key point s to make it easy to the audience to understand. Structure of presentation Most presentations will consist of an introduction, the body of the talk and a conclusion. Good presentations raise questions in the listeners mind. Good speakers encourage questions both during and after the presentation and are prepared to answer them. Introduction of presentation A good introduction can attracts and focuses the attention of the audience. It is also puts the speaker and audience at ease. It can explain the purpose of the talk and what the speaker would like to archive. It also gives an overview of the key points of the talk. It is often a good idea to begin a talk with a question, a short story, an interesting fact about your topic or an unusual visual aid. Many speakers follow this with an overhead transparency that shows the title, aim and outline of the talk. It is often a good idea to begin a talk with a question, a short story, an interesting fact about your topic or an unusual visual aid. Many speakers follow this with an overhead transparency that shows the title, aim and outline of the talk. The body of presentation The body of a presentation must be presented in a logical order that is easy for the audience to follow and natural of the topic. Divide the content into sections and make sure that the audience knows where they are at any time during the speeches. It is often a good idea to pause between main sections of the speeches. It is agreed to ask for questions, sum up the point or explain what the next point will be. It good to has an OHT with an outline of the talk on it, and can put this on the projector briefly and point to the next section. Examples, details and visual aids add interest to a presentation and help to get the message through. Conclusion of presentation It is important to have a good conclusion. This can reminds the audience of the key points and can reinforces the message. The conclusion should end the presentation on a positive note and make the audience feel that have used their time well listening to our speech. Questions of presentation Many speakers worry about questions from the audience. However, questions show that the audience is interested in the speeches and can make the talk more lively and interactive. Delivery of presentation Voice quality Voice is your main channel of communication to the audience, so make sure use it to its best effect. Volume Voice volume need to be loud and clear. Adjust the volume to the size of the room and make sure the people at the back can hear. In a big room take deep breaths and try to project the voice rather than shout. Speed and fluency Speak at a rate so the audience can understand the points. Do not speed up because have too much material to fit into the time available. Try not to leave long pauses while looking at the notes or use fillers such as um or er. Use pauses to allow the audience to digest an important point. Repeat or rephrase difficult or important points to make sure the audience understands. Clarity Speak clearly. Face the audience and hold the head up. Look directly at the members of the audience while deliver speeches to make the speeches clearly hear. Keep away notes and keep in eyes on the audience when are talking about overhead transparencies. When looking at the whiteboard or the overhead projector, stop a little bit and continue speech when ready to face the audience again. Pronunciation Before making the speech it is important to improve the pronunciation. Try to know how to pronounce names and difficult words. This is because to make audience understand the speech. Engaging the audience One of the secrets of a good presentation is to involve the audience. Maintain eye contact Try to look to audience in the eyes. Spread the eye contact around the audience including those at the back and sides of the room. Avoid looking at anyone too long because this can be intimidating. Ask for feedback Try to involve the audience by asking occasional questions. Try to ask genuine questions to which are not know the answer and show interest in any replies. Leave time for the audience to think and try to avoid answering the questions by ourselves or telling members of the audience that their answers are wrong. Questions to the audience work well when manage to make those who answer them feel that they have contributed to the presentation. Try to pause occasionally to ask if anyone has any questions. If a question disrupts the flow of the speech too much, try to answer it later (but dont forget to do it). Before asking for questions, make sure the speaker are ready to pick up their presentation again when the Q A session has finished. Look confident It is natural to feel nervous in front of an audience. Experienced speakers avoid looking nervous by breathing deeply, speaking slowly and avoiding unnecessary gestures or movements. Smiling and focusing attention on members of the audience who show interest can also help the speaker feel more confident when deliver speeches. Preparing overhead transparencies (OHTs) of presentation Purpose The aim of using transparencies is to support the points when making the speech. The audience will be able to follow better if they can see the key points and examples as well as hearing them. OHTs can Reinforce a point that have made Show what something looks like Illustrate relationships Show information patterns Present figures or graphs Summarize key points Help the audience follow passages or quotations OHTs are not the only form of visual aid available to the speaker. For example, if the speaker want to show what something looks like, it may be better to show the audience the thing itself rather than a picture of it. Design To be effective, OHTs must be attractive and easy to read. Some basic rules are: Use large fonts and images Present one key point or example per OHT Use headings and bullet points in preference to lines of text Use strong colors and dont use too many Use simple graphs in preference to tables of figures Pay attention to layout. Use the centre of the OHT rather than the edges Using overhead projectors Overhead projectors are designed to allow the speaker to project an image while facing the audience. The image may be a picture or graphic, notes indicating the points related to the speech. Whenever use an OHT, the attention of the audience will be divided between then speaker and the image, so there are a few basic rules to follow: Make sure the image can be seen. If possible go to the room in advance and check that everything on the OHTs can be read easily from the back of the room. If possible, make sure the projector is in a convenient position. Decide where the speakers want to stand when speaking and then position the projector where the speakers can get to it easily. This will usually be on the side of the body that normally use for writing (i.e. left side if left-handed) Keep the slides in order in a pile next to the projector and put them back in order in another pile as the speaker take them off the projector. If possible, control the lighting in the room so that there is always a light shining on the speaker. If the OHTs are easy to read, there is no need to turn off the lights. During the presenting, avoid looking at the projected image and the transparency on the projector. It is a good idea to print out the slides on paper to keep with the notes so that can refer to them while deliver the speech. If want to draw attention to a point on an OHT, put a pen on top of it and leave it pointing at the point that the speaker want to draw attention to. Dont point with the finger because this will have to look at the projector while do so. If want the audience to read longer texts on OHTs (e.g. quotations or tables of figures) give them time to do so. There is no point in putting an OHT on the projector if the audience does not have time to read it. Make sure explain the content and purpose of each OHT. The main rule is to use OHTs to support the point during presentation. Dont let them dominate it. OHTs and handouts Some speakers give handouts for the audience to read while they are talking. The advantage of OHTs over handouts is that they focus attention on the presentation. It is often a good idea to wait until the end of the presentation before distributing the handout. Often members of the audience want to note down points from the OHTs. This can distract them from following the presentation, so it is a good idea to distribute information that the audience will want to note down on handout. As soon as someone starts taking notes, tell the audience that they do not need to do so because they will get the information on the handout. Using notes during the speech One of the decisions before giving a presentation is how to remember what are the speakers going to say. Experienced presenters use a variety of methods. On this page we outline the advantages and disadvantages of each. It is up to the speaker to decide which is best for the speech. Speaking without notes Some presenters do not use notes at all. They just remember the outline of what they are going to say and talk. Advantages: If the speaker does it well, they will seem natural, knowledgeable and confident of the topic. They will also find it easier to establish rapport with the audience because they can give them a full attention. Disadvantages: It is easy to lose the thread, miss out whole sections of the talk or to go over the time limit. People who speak without notes often fail to convey a clear idea of the structure of their ideas to the audience. This is a high-risk strategy. A few people can present effectively without notes. Reading from a script Some experienced presenters write down every word they intend to say. They may read the whole script aloud or they may just use it as a back-up. Advantages: It is easier to keep within the time limit if there is likely to less nervous and make fewer mistakes. Disadvantages: It is difficult to establish rapport with the audience. This may sound like reading aloud rather than speaking to an audience. Listeners often lose interest in a presentation that is read aloud. This is a low-risk strategy employed by many experienced non-native speaker presenters. If the speakers use it, they will need to develop the skill of reading aloud while still sounding natural. Few people can do this effectively. Note cards Many presenters write down headings and key points on cards or paper. They use them as reminders of what they are going to say. Advantages: It is easier to establish rapport with the audience. The presentation will be structured but the speaker will sound natural. Disadvantages: It is difficult to keep within the time limit. If the notes are too brief, there is possibility to forget what are intended to say. This is a medium-risk strategy used by many experienced presenters and the one most often recommended. The disadvantages of note cards can be overcome if practice before the speech. Conclusion There is important for us to know what oral presentation is because someday we are going to deliver the speech. We must prepare our knowledge on oral presentation so when time is come we can handle speech very well. We also need to improve our English Language and learn more about grammar and pronunciation because English are important to use in oral presentation.

Perceptions of War :: Violence Fighting War Essays

Perceptions of War One of the most interesting conflicts of perception, in my mind, is that of opposing soldiers in war. The outlook on World War II, from an American soldiers point of view, was vastly different than that of a German soldier. Both felt very strongly, that they were the righteous. This is hard for me to compare, seeing as I did not experience the events, but I will compare both points of view as accurately as I can. First of all, there is, and always has been a certain subliminal motivation, for American men to join the military. We are raised on stories of our fathers heroics in battle. The need to prove ourselves in combat is ingrained in our minds, since the first time we played war with our friends, as children. Almost every generation in history has their war after all. I believe many American men felt this need during World War II, stronger than any other period in American history. The country had just begun to recover from the depression, and Americans wanted to reestablish a sense of National pride. Once Germany and Japan declared war on the U.S., men were flocking to recruitment offices. The new recruits saw Nazi Germany as the tyrant of the world. They felt it was their duty to protect the interests of the globe from the German invaders. The Nazi Regime was like the dragon that must be slain, and we were the enlightened knight, who’s sword would crash down upon the beast like the hammer of justice. After rumors of the ill treatment of Jews, reached the U.S., thousands of Jewish American men joined the military. They were motivated by the age old dispute of religion. They wanted to help their fellow Jews, and wreak revenge upon the evil Nazis. Once in the field the soldiers point of view was only solidified, by the cruel horrors of war. Politics faded away, and hatred for the enemy is spawned by the death of your comrades. This hatred is taken out, not on a single man, but on every German encountered. Stories from the front, of capture, torture and brutal fighting, scared and angered American troops. Germany’s highly advanced weaponry, and relentless defense of every town, bridge, and hill, did not help the psychological effects on the G.I.’s mind. Regardless of all the violence, chaos and hardship suffered by the American soldier, he still knew he was fighting against tyranny. Perceptions of War :: Violence Fighting War Essays Perceptions of War One of the most interesting conflicts of perception, in my mind, is that of opposing soldiers in war. The outlook on World War II, from an American soldiers point of view, was vastly different than that of a German soldier. Both felt very strongly, that they were the righteous. This is hard for me to compare, seeing as I did not experience the events, but I will compare both points of view as accurately as I can. First of all, there is, and always has been a certain subliminal motivation, for American men to join the military. We are raised on stories of our fathers heroics in battle. The need to prove ourselves in combat is ingrained in our minds, since the first time we played war with our friends, as children. Almost every generation in history has their war after all. I believe many American men felt this need during World War II, stronger than any other period in American history. The country had just begun to recover from the depression, and Americans wanted to reestablish a sense of National pride. Once Germany and Japan declared war on the U.S., men were flocking to recruitment offices. The new recruits saw Nazi Germany as the tyrant of the world. They felt it was their duty to protect the interests of the globe from the German invaders. The Nazi Regime was like the dragon that must be slain, and we were the enlightened knight, who’s sword would crash down upon the beast like the hammer of justice. After rumors of the ill treatment of Jews, reached the U.S., thousands of Jewish American men joined the military. They were motivated by the age old dispute of religion. They wanted to help their fellow Jews, and wreak revenge upon the evil Nazis. Once in the field the soldiers point of view was only solidified, by the cruel horrors of war. Politics faded away, and hatred for the enemy is spawned by the death of your comrades. This hatred is taken out, not on a single man, but on every German encountered. Stories from the front, of capture, torture and brutal fighting, scared and angered American troops. Germany’s highly advanced weaponry, and relentless defense of every town, bridge, and hill, did not help the psychological effects on the G.I.’s mind. Regardless of all the violence, chaos and hardship suffered by the American soldier, he still knew he was fighting against tyranny.

What Purpose does Section one serve in a Reading of To Kill a Mockingbird? :: English Literature

What Purpose does Section one serve in a Reading of To Kill a Mockingbird? Section 1 of the novel 'To Kill a Mockingbird', by Harper Lee establishes the main style and themes of the narrative. It begins by giving a brief summary of the history of the Finch family before setting the scene for the main action of the novel. It introduces the reader to the main characters who will, Scout, Jem, Atticus and Miss Maudie and some of the families who are relevant to the story, the Radleys and the Ewells. Some of the themes of the book become apparent in the first section and are then continued and elaborated on in the second half. Questions are also raised that arouse the reader's interest and encourage them to read on. From the first page it becomes apparent to the reader the book is written in first person tense, but it is several pages before the reader is informed that the story is to be related by a six year-old girl. The protagonist of the novel is Scout, a proud, headstrong girl who claims that she 'Never loved to read. One does not love breathing'. The story begins by her commenting on events that do not become clear until the end of the novel. She says 'I maintain that the Ewells started it all' but she does not explain what they started and the reader only discovers what she means as more of the story is revealed. This catches the attention of the reader, as their curiosity is aroused and they want to know what she is talking about. The writer then goes on to write a short history of the Finch family and a description of each of the characters immediately involved in the story; Atticus, Calpurnia and Dill. This provides a background to the events that are yet to happen and gets the reader to wish to know more about these people. The reader then becomes acquainted with their characters, attitudes and opinions and this provides the reader with some knowledge of how they will react to the events that happen in the second part of the novel. The first chapter also describes the events relating to the Radley family. It is a bit of a myth made from rumours that have been passed on from person to person until it the stories become completely unbelievable. This is humorous because the reader can see through Scout's eyes and although these things are completely ridiculous they can see that believes them. These events are not concluded and the reader can see that there will be more about this family in the second

Toyota (target costing)

Toyota Motor Corporation started as a subsidiary of the Toyota Automatic Loom Works, Ltd. It was founded in 1937 as the Toyota Motor Company, Ltd. It changed its name to the Toyota Motor Corporation in 1982 when the parent company merged with Toyota Sales Company, Ltd. In 1 993, Toyota Motor Corporation (Toyota) was Japan's largest automobile company. It controlled approximately 45% of the domestic market. Its next largest Japanese competitor was Ionians, with approximately 25% market share, followed by Honda and Mazda, which together represented about another 20%.The remaining 10% of the domestic automobile market was made up of several domestic manufacturers, including Issue, and several foreign competitors, such as Mercedes Benz and the â€Å"big three† American firms: General Motors, Ford, and Chrysler. The domestic and world automobile markets were characterized by Intense competition. Models were brought out rapidly despite their high development costs. Fractions of a pe rcentage of market share were often viewed as representing the difference between success and failure.No Globalization Over the years, Toyota had evolved into a global firm. In 1993, a considerable part of the firm's overseas markets were serviced by local subsidiaries that frequently designed and manufactured automobiles for local markets. For example, local plants produced almost one-third of the vehicles sold in the North American market. These vehicles were produced in three plants, one in Kentucky, another in Ontario, Canada, and the New United Motor Manufacturing Inc. (MINIMUM) Joint venture plant with General Motors.These plants produced approximately 400,000 vehicles per annum, including 220,000 Camera, 170,000 Corollas, and the remainder being pickup trucks. Production volumes for pickup trucks were expected to increase to approximately 100,000 in the next Professor Robin Cooper of the Peter F. Trucker Graduate Management Center at The Claremont Graduate School and Professo r Take Tanana of Tokyo Aziza University prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.Copyright 1997 by the President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685 or write Harvard Business School Publishing, Boston, MA 02163. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means-?electronic, mechanical, photocopying, recording, or otherwise-?without the permission of Harvard Business School. This document is authorized for use only by Lingua Wang at Chinese University of Hong Kong until May 2013.Copying or posting is an infringement of copyright. [email  protected] Harvard. Du or 617. 783. 7860. 197-031 few years. In 1994, the firm expected to begin exporting vehicles from North America to markets such as Japan and Taiwan. In addition to automobiles, the firm also manufactured and sold forklifts. Toyota controlled 70% of the forklift market in the United States. The same commitment to local manufacture and control was apparent in Toast's other major overseas markets. In Europe, two new UK plants began producing to reach 100,000 by 1995 and 200,000 units before the end of the century.Altogether, Toyota vehicles were either manufactured or assembled in more than 20 nations. These local manufacturing facilities provided Jobs for nationals and business for local supplier firms. The relative importance of the international supplier business to Toyota was increasing. In 1992, for example, Toyota purchased locally approximately 70% of its parts requirements (or $5 billion) for its North American operations. The other 30% was imported from Japan, but this percentage was expected to decrease over time. By 1994, Toyota expected to purchase $6. Billion of parts from local suppliers worldwide and import $2. 9 bi llion for domestic use. Supplier Relationships Product design was also international in scope. Salty Research, Inc. , a Toyota subsidiary formed in California in October 1973, was responsible for the body styling ND interiors of new models scheduled for production in North America. The design styling for European markets was coordinated from the firm's design and technical centers located in Brussels. Third-party suppliers were responsible for approximately 70% of Toast's parts and materials.In particular, the cost and quality of third-party supplied parts was considered critical to the firm's success. In recent years, Toast's expansion into international production had required increased interaction with non-Japanese suppliers to raise their efficiency and quality to the same level as that of Toast's Japanese suppliers. Etc To help non-Japanese supplier firms manufacture acceptable parts, Toyota had developed programs to transfer Japanese manufacturing techniques. At the heart of t hese so-called design-in programs was Joint work by suppliers and Toyota engineers on new components.This Joint work began in the early stages of the vehicle- development process, because prospective suppliers cited a lack of involvement in the early stages of vehicle design as an obstacle to winning business in highballs components. In a typical design-in program, several designers competed for a part interact; the firms were evaluated on the prices bid, the technology applied, and their performance. The winning firm was granted a contract for the life of the model. When the next model was developed the contract was once again thrown open for bidding.By 1993, more than 120 U. S. Suppliers had participated in design-in programs and firms were involved in such programs but had yet to sign contracts for parts. A similar program was in place in Europe. Toyota engineers also helped its overseas suppliers to adopt the Toyota Production System. Many Toyota overseas suppliers had now succe ssfully implemented modified erosion of the Toyota Production System. The system contained four key elements: just-in-time production, Kanata, total quality management, and multi-functional work teams.Just-in-time production avoided the build up of excessive work-in-process inventories and increased the firm's ability to respond quickly to customer demands. Kanata was the driving force behind KIT, tying production closely to customer demand. Total quality management ensured high-quality products and minimized the risk that the reduced levels of inventories would lead to stock-outs because of poor-quality components. Finally, multi-functional workers, capable of performing several tasks, dealt with the increased complexity of the production process. 2 Cost Planning Cost planning at Toyota worked to reduce product costs at the design stage.Toyota first set its cost planning goals and then set out to achieve those goals through aggressive design changes. To correctly assess the gains m ade, the exact amount of cost reduction achieved through design changes was estimated after excluding all other factors that affected costs, such as increases in material and labor prices. The measurement process started with cost tables that helped engineers estimate he current cost of existing models. These cost tables were kept up-to-date for changes in material prices, labor rates, and production volume levels.The updated production volumes helped determine both depreciation and overhead charges that would be allocated to the new model. Comparison of this estimated cost to the vehicle's target cost gave the desired level of savings, or cost-planning goal, as it was called. At the profit-estimation stage, also referred to as the â€Å"target cost-setting stage,† Toyota calculated the differences between the costs of the new and current models, strutted the appropriate portion of the cost-reduction goal to the design divisions, and then assessed the results.Profit targets f or the life of the new model were also calculated as differences between estimates and targets. This process constituted the essence of budget control at Toyota. Toyota clearly specified cost reduction goals for each control unit to ensure that the company's overall goals were attained. Target Costing Toyota invented its target costing approach in 1959. Although many major manufacturers in Japan use target costing, Toast's system is the oldest and insider by many the most technically advanced.While the idea of systematic cost reduction had existed at Toyota since it was founded, the process was first codified in the mid-sass, when the firm set itself the objective of producing a $1,000 car. Existing cost estimation played a role in target costing, but there are differences between the two. First, cost estimates relied upon existing standards while target costs were adjusted for any future savings due to design changes. Second, cost estimates had a horizon of six months while the hor izon for target costs was the time engaging until the launch of the new product.Target costing brought the target cost and the estimated cost of a product into line by better specification and design. Toast's target costing system was designed not simply to estimate the cost of new products but to enable a product to attain its profit targets throughout its life. Product Planning Toyota used two broad categories of product development, one for completely new types of automobiles and the other for changes to existing models. The development of an entirely new model, such as the Lexus, was relatively unusual.Most of the reduce development projects focused on modifications to existing models. Japanese passenger cars usually underwent major model changes every four years. However, recent industry trends suggested that the period between full model changes may The firm used target costing primarily to support model changes, though the same general cost control procedures were applied to the design of entirely new vehicles. Cost estimates for new vehicles involved a greater degree of uncertainty than for model changes. 3 A model change began with a proposal from chief engineers for development of a new model.The proposal usually included: Specifications such as size (length, width, wheelbase, and interior space), weight, mileage, engine (type, displacement, and maximum power), transmission (gear and moderation ratios), chassis (suspension and brake types), and body components; Development budget; Development schedule; and Retail price and sales targets. New models basically maintained the same product concept as their predecessors. Styling was not specified at this stage; usually no more than a vague image was mentioned. Most of the cost incurred in any model change was for prototyping. Retail Prices and Sales Targets oodles.The retail price remained the same unless a change in function or performance altered the perceived value of the vehicle in the eyes of the cus tomer. In theory, therefore, prices changed as the perceived value of the vehicle changed. Formula for List Price of a New Model The selling price of a new car model was composed of the selling price of the equivalent existing model plus any incremental value due to improved functionality. For example, adding air conditioning to the standard version of a model would increase its price by the value of air conditioning as perceived by customers.The incremental value of a new model was determined by analyzing market conditions. Because the automotive industry was mature, most new features already existed in some form on other models. For example, if air conditioning was to be included in the standard version, its added value was determined using the list price of optional air conditioners for other models. In the unlikely event that no equivalent option existed, then the firm's design engineers and market specialists would estimate how much customers were willing to pay for the added f eature.The price increase for an added function did not always equal its selling price as a attendant option. The incremental price for an increase in functionality might be lowered because of the firm's strategy for the vehicle and because of competitors' pricing strategies. As functions were added to the standard version, Toyota increased the selling price until it reached the upper limit for that class of vehicle. When this limit was reached, the only potential benefit from adding functionality was increased sales.Because new models were introduced some four years after the design project began, Toyota delayed setting the functionality of the standard version as long as possible. Therefore, the target price and margin for a new model, and thus the associated target unit price, were set quite some time before product launch. The exact functionality of the standard version was set only when factors such as competitive offerings, foreign exchange rates, and user demand were better u nderstood. Changing the functionality of the standard version increased the probability that the new model would achieve its 4 desired level of profitability.Similarly, the actual selling price was not fixed until Just before product launch. Delaying these two critical decisions reduced significantly the uncertainty faced by the firm. For example, suppose the incremental value assigned to an air bag in the US market was $450 but the competition had set it at $700. In this case, Toyota might increase its price by the difference. Similarly, if the competitive prices were lower, Toyota would drop its prices to match. The sales division proposed anticipated production volumes based upon past sales levels, market trends, and competitors' product offerings.The sales division typically proposed a figure that was considered safe (I. E. , achievable), based upon the model's current sales level. Optimism was restrained in favor of realistic goals. Development Plan Assisted by engineers in the design, test-production, and technical divisions, a chief engineer drafted the development plan for the new model and then led the development project. Well over a hundred engineers from the various divisions worked with a chief engineer on a typical project, but since they belonged to different divisions, probably only about a dozen people reported directly to the chief engineer.In this sense, the chief engineer was more a project leader than a supervisor of product development. The chief engineer coordinated the design process at the design divisions, which were relatively autonomous; the chief engineer was expected to develop a â€Å"concept† for the new vehicle that spanned multiple design divisions. Toyota considered the tensions created by this matrix approach beneficial to the creative design process and worth any conflict that might arise. Toyota set the cost-planning goal based upon the product plan and the targets for the product's retail price and production volum e.Because an estimated price had the expected profit from product sales over its production life (usually, four years). The product's target cost was the unit cost upon which the profit target was based. Calculating Target Profit and Target Cost Toyota calculated the lifetime target profit for a product, such as the Celiac, by multiplying the target sales volume by the model's return on sales (or, as it was known at Toyota, profit ratio of sales). Toyota set the sales profit ratio with reference to the corporation's long-term target profit ratio.Estimated cost was determined from the firm's cost tables. Estimated profit was calculated using this figure. Estimated profit was less than the target profit because the target cost included the estimated cost savings due to value engineering and other cost reduction activities. The difference between target and estimated profit was the amount to be cut from costs through cost planning. The cost-planning goal was obtained by subtracting the estimated total profits from the target profits.The goal of cost planning was to determine the unit profit needed to achieve the profit target, and thus the amount to be trimmed from the new product's cost through cost planning activities. Estimated profit equaled the retail price minus the estimated cost per unit times the production volume. As cost reduction activities were implemented, the product's estimated costs decreased. If the goal was achieved, the target cost and expected cost became equal, as did the expected and target profits. Estimating Difference Costs Rather than adding together all of the costs for a new model, Toyota added the determined at the major function level. Thus, cost planning could begin even before blueprints for the first test model were drawn. Also, estimating the total difference instead of the total cost tended to be more accurate because the typical new model was heavily based upon existing designs. Trying to estimate the cost of a new vehicle fro m scratch would, in management's opinion, introduce more errors than using existing data and modifying it accordingly. And it helped the related divisions understand cost fluctuations. The approach was more helpful to the design divisions because it highlighted the areas of the new model that were different from existing designs. New designs required most of the work in the design divisions. Thus, the estimated cost of a new model was the cost of the current model plus the cost of any design change. Thus, for every increment in the functionality of a new del there was an estimated incremental price and cost.This approach allowed the firm to measure the incremental profitability of each new function it built into a new model. A full model change required many design modifications. Consequently, the cost of the design change was broken out into the costs of a number of different design modifications. The design team analyzed each modification and assigned it an estimated cost. The sum of these cost estimates had to equal the cost planning goals for the new model. Estimating differences helped clarify the cost-planning goal and wowed accurately how much was accomplished through cost planning.Cost planning focused on new model design. Its effectiveness was measured as the amount of cost reduction achieved through design. Therefore, other factors that affected cost, including wages and fluctuations in indirect costs incurred by related divisions, had to be eliminated from overall cost reduction in order to identify the portion due to cost planning. By fixing the cost of the current model and calculating the differences between the current and new models, Toast's system dealt only with cost changes resulting from changes in design and production volume.Without actual drawings for the new model, the estimate often began with Just an idea. Since rough sketches provided by the design division were often the only sources of information, estimates were made under the gui dance of the cost planning division rather than the accounting division. Toast's 20 design divisions designed each major function of the new vehicle, including the engine, transmission, air conditioner, and audio system Because the people at the design and cost planning divisions had the latest in-house